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your guests customised haircare starts here_
customised haircare for your guests — designed in your salon, mixed in our lab, delivered to your guest’s door.
use our simple online portal to build each guest’s formula in under a minute, right from your phone.
no stock. no stress. just personalised haircare your guests can’t find anywhere else, delivered straight to them.
$149 gets your lab_to_door starter kit delivered to your salon, with full customisation portal access so you can start customising your guests’ products right away._
customised haircare for your guests. designed by you, mixed and shipped by us.
take the tour_
this short walkthrough covers everything. how it works, how to customise for your guests, what’s inside your starter kit, and how to use the full lab_to_door toolkit.
one quick watch and you’ll be ready to personalise like a pro when your starter kit arrives._
4-steps to creating customised products for your guests_
complete all four steps from your phone in under 60 seconds. we’ll mix, bottle, and deliver your guest’s personalised formula.
step 1_
select the daniel mostyn lab styling product you want to customise for your guest_
select the daniel mostyn lab styling base or bases used during the service, from primers to fat blowout sprays to dirty next-day texture mists. once selected, you’ll move on to care & support.
step 2_
prescribe care & support needs_
choose up to 4 support needs based on your guest’s hair health, texture, and goals. select from repair, hydration, anti-frizz, bonding & more.
this is where you prescribe what the hair needs to feel and behave its best.
step 3_
set performance targets_
next, choose up to 4 performance characteristics to shape how the product behaves. these might include goals like volume, hold, definition, smoothness, texture, curl & more.
this ensures the formula performs exactly as needed, whether your guest is blowing out, diffusing, or leaving to air dry.
step 4_
let your guest choose their signature fragrance_
invite your guest to select one of 16 dm lab signature fragrances using the samples in your starter kit to explore while in the chair.
from soft florals to deep woods, each scent anchors the product emotionally, it becomes theirs.
complete!_
our australian labs mix, pack & ship to your guests door_
you submit the formula, we precision mix, bottle, pack in our lab, and deliver it straight to your guest.
custom orders leave the lab within 1 business day.
no holding stock in the salon. no stress. just pure custom.
your guest receives the most personalised product experience they’ve ever had. delivered to their door_
each guest receives their own professionally mixed formula, supported by a personalised printout featuring the photo you uploaded during the 4-step consultation, their name, the customisations you made, and the fragrance they chose. delivered to their door.
a tailored experience they can’t get anywhere else. created by you, made in our lab.
create your first formula below_
how payment works_
no holding stock, no risk. just an incredible experience for your guest, and real profit for your salon.
_after you submit a guest’s customised product, you charge them the rrp of $65 on top of their service just like you would with any take-home product.
_at the end of each month, we’ll send you a simple invoice for the units sold via the portal.
_you keep nearly 90% margin, that’s $30 profit per unit, with no stock to hold, no upfront orders, and zero waste.
what you’ll receive in your lab_to_door starter kit_
get started with the lab_to_door_ starter kit. everything you need to offer personalised, pro-only haircare with no stock, no stress, and no delays.
for $149, you’ll receive:
_your full starter kit delivered to your door.
_all 6 customisable styling products to use on the floor.
_16 signature fragrance testers + sample strips.
_guest-engaging shelf merch.
_instant access to the customisation portal.
_full training on styling, fragrance, and formulation.
low-entry, high-impact retail, built for salons who want more from their retail.
salon set up_
fill out the form below to get your starter kit and set your salon up to start creating personalised formulas your guests won’t find anywhere else.
why salons & freelance artists choose lab_to_door_
this isn’t just a new product, it’s a new way to offer retail. salons are switching to lab_to_door_ because it gives them a smarter, more elevated retail experience without holding stock.
_no inventory. no risk. just reward for you and your guests.
_custom formulas made in real time with the guest.
_every sale feels like a service, not a pitch.
_guests love the personalisation and come back for more.
_guests can’t buy what you design them anywhere else, making retail a powerful arm in your salon.
_90% markup on all sales, without retail overhead.
_built for smart salons & freelancers who value creativity and connection.
welcome to the lab_to_door FAQ.
if there is anything we have not answered below, please reach out to the lab team_
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why we built the lab_the truth is, off-the-rack just isn’t cutting it anymore. your clients can buy every so-called “pro” brand at supermarkets, chemists, and online — often at a discount. salons are losing revenue, trust, and the sense of exclusivity that once set us apart. that’s why we built lab to door_ — a new way forward. one where your guest’s product is designed by you, not picked off a shelf. customised in seconds using our software, then mixed and shipped by our lab — direct to their door. no middlemen. no watered-down retail. just high-performance, pro-only formulas you control — and margins that finally reward your artistry.
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how does payment work to the freelancer / artist?no stock, no risk, just profit — built for the modern operator_ after you submit a guest’s customised product, you charge them the rrp of $65 on top of their service — just like any other salon retail. at the end of each month, we’ll send you a simple invoice for the units sold via your portal. you keep nearly 90% margin — that’s $30 profit per unit, with no stock to hold, no upfront orders, and zero waste.
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how much do salons/ artist earn per product sold?each time you customise and sell a product for your guest, you make $30 profit on a $65 sale — that’s almost 90% markup on. higher than most pro brands, with out holding any stock!
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what is the retail price of daniel mostyn lab customised products?the rrp is $65 per product (this includes shipping costs to the guest)
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how does the guest pay for the product?you charge your guest at the time of service, just like normal. we invoice you once a month for the orders placed through your lab to door portal.
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only $149 to start customising my guests?salons only pay once, there is not subscription fee or ongoing costs — $149 for the starter kit is all you pay. after that, we invoice you once per month based on the number of custom orders placed. we provide you a list of guests names, the artist that created the product so you can ensure any commissions owing are transparent for you and your team.
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what’s included in the $149 starter kit?all 6 daniel mostyn lab styling bases 16 fragrance sample cards full access to customisation software salon display materials onboarding call with daniel mostyn complete training on fragrance, customisation & product performance
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do we need to hold stock in the salon?no stock required. every product is made to order and shipped to your guest. however, you can choose to hold the core range in-salon if desired — a model already working in salons across australia.
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how fast are orders shipped from the lab to your guests?orders are packed and shipped the next business day from our lab. most guests receive their products within 2–5 business days depending on location in australia.
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what kind of training and support is included?each salon / freelancer receives a private onboarding session with daniel mostyn, the founder and access to a digital training hub, and ongoing support resources. you can always reach the lab team when ever you need us!
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who manages the shipping journey and support for your customer?we do — from lab to door. we manage the entire shipping journey and guest support, so you don’t have to. it's all included in the retail price — no extra fees, no hidden costs, just one seamless delivery straight to their door.